Tia brings a strong blend of technical expertise, strategic thinking, and project leadership to her role at Nous Data Insights. Her work focuses on turning complex data into actionable insights that drive meaningful outcomes for clients.
Influential Work
Led and delivered a high-impact Marketing & Communications Roundtable, by crafting compelling content informed by stakeholder interviews. The session attracted strong engagement from university clients and highlighted how data can inform MarComms investment decisions.
Delivering insights for major conferences, including the 2025 NAM conference in Edmonton, where she created clear narratives for analyses focused on corporate transactional consolidation and spans of control.
Managing complex projects with agility under tight and competing timelines, including various Service Effectiveness Briefings, conference deliverables, data collections cycles, and product improvement initiatives. Her strong organisational skills and focus have been particularly valuable during high-pressure periods at Nous Data Insights.
Outside of Nous Data Insights
Tia's deep foundation in data and analytics began at the Richard Ivey Business School at Western University, where she earned an Honours in Business Administration with distinction, alongside a diploma from the Canadian Operational Research Society (CORS).
In Her Spare Time
Tia is passionate about health and fitness, enjoying weightlifting and running. She also loves cooking, reading, and baking - especially experimenting with sourdough.
